Smashing_the_Myth_of_the_Press_Release < Sandbox/Sandbox

A musician stays years honing his craft. He writes world-class songs and works them in a way that moves his listeners to tears. He records a demo tape and sends it to record labels. H-e gets a contract and becomes rich, popular and loved.

The lesson: test tapes are the secret of becoming a famous musician.

Wait, you say, the test tape was just a tool, just his means of transferring his talent. This poetic tour audiologist hagerstown article directory has various stirring cautions for the meaning behind it. Identify more on central audiology center, llc press release by going to our salient use with. It's his power as an artist that got him the contract and made him popular.

You are right, of course. He may have become just as popular if a record executive saw him personally, or learned about him from a friend, or as a result of a variety of other events.

Which brings us to the press release.

Somehow, the news release has had on a reputation while the alpha and omega of publicity. Want to become rich? Distribute a news release. Wanna become famous? News release. Wanna get o-n the cover of Newsweek? News release.

Advertising 'gurus' are springing up all on the internet selling the news release since the answer to all marketing problems. Just knock-out a release, large email it to editors, relax and wait for Oprah to call.

It's a cruel joke.

Listed here is the reality: the news release is no more important to your potential of rating free publicity than the demo tape was to our artist friend. To explore more, consider looking at: hagerstown audiology. If he'd no talent, if his songs sounded like trash, the very best recorded test tape on earth would not get him signed. Ditto for the publicity seeker. If you do not have a tale to tell, your press release is absolutely useless.

I am maybe not knocking the news release -- it is an essential tool. Nevertheless it is merely that: a tool. It is maybe not the first thing you will need to think of when it comes time to seek publicity. In fact, it is among the last. And it is not absolutely necessary (I have gotten a lot of advertising with only a pitch letter, an instant e-mail or a phone call).

If you worship at the shrine of the news release, it is time and energy to rearrange your priorities. Here, then, are things that are MORE essential than the usual news release in making publicity:

1. A newsworthy story. This is actually the exact carbon copy of our musician's ability. It's the basis for your advertising efforts. Without it, your news release means nothing. To understand about how you can produce a newsworthy story, take a peek at http://publicityinsider.com/questions.asp

and scroll right down to 'Is my company/website/life actually newsworthy'?

2. Learning to think as an editor. Oh, what an edge you'll have in rating publicity total those news release worshippers once you learn ways to get in the mind of a manager. Give a manager what he wants in the way he wants it and you'll do good. Discover more on this partner essay - Navigate to this web page: principles. I've got a complete article on the subject at

http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Believe me, it'll make a world of difference.

3. Importance. Tie in with a media event, make your-self part of a pattern, piggyback on a more substantial competitor's story, but, by all means, make your story part of the image that is bigger than simply your organization. Reports that exist in a vacuum quickly go out of oxygen.

4. Determination. Giving out a news release and awaiting results is lazy and ineffective. If you really believe in your story, and you believe that it's right for a certain media outlet, you must fight to make it happen. Call or e-mail the editor to pitch your story BEFORE giving the launch. If one editor says no, decide to try some other person. When they all say no, return at them with a different story angle.

Getting publicity involves much more than simply giving out a news release. Treat it as seriously and with just as much respect as our newly minted rock-star treats his craft and you'll be well on the road to success.

Revision: r1 - 2013-10-01 - 14:04:46 - LawaNa41

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