King of market making to check up the meaning behind it. The site offers a complete electronic inventory of all new Toyota and Scion types as well as complete pre-owned inventory listings. But what actually sets this site apart from the others is that they really submit retail and bill rates so that the consumer can merely name my price, based on the study theyve performed online prior to coming to the site.
This method, of providing the customer with as much information as you possibly can, is just a solution of Kearny Mesa Toyotas recognition it is perhaps not status-quo in the car company anymore.
We found that the buyer responds to being treated as an intelligent human being, said Melissa Amick, Internet/Fleet Director at the Hillcrest Toyota dealer. They have done the re-search, and they just love it when they talk to one of our Internet authorities and get a simple, honest answer.
Kearny Mesa Toyota has even take-n it a step further get instruction and authorizing their entire Internet team staff so they can quote prices within the phone without needing to seek advice from management.